How to Place Classified Ads That Get Results - 3 Secrets Revealed

 You can place classified ads from morning to night, but unless you know exactly where the power lies in a classified ad you could well be just striking the air.

Here are 3 secrets to keep in mind every time you place classified ads. Observing these principles will greatly increase the effectiveness and profitability of your online advertising.


#1 - What Is Your Purpose?

Place classified ads to create a hook, not to make a sale. Does that sound strange? After all, surely the purpose of the ad is to make sale. No. This is where many marketers fail. The purpose of the classified ad is NOT to make a sale. It's purpose is to catch the interest of a prospective buyer to such an extent they take action to find out more about your product or service.

That next step, once the interest is hooked or engaged, could be for the prospect to fill in an online form giving their name and email address so you can now follow up with your sales copy OR it could simply get them to click through to your online sales page.

Why do it this way? Because a classified ad is effective because it is so brief. The way it is designed is to allow advertisers to just express in a few words a major benefit or angle on the product or service they are selling. You can't say much in a classified ad! Don't try to sell, you just don't have the space or luxury of many lines of sales copy.

Once this basic concept is grasped, you can place classified ads with punchy headlines that really hook the reader to want to take the next step.

#2 - What Is Your Main Benefit?

This requires a little thought. To make it easy you can carry out an exercise. Write down on a piece of paper a feature of your product or service. Next to it, write the benefit to the client. Keep doing that until you have a list of features and benefits.

Now go through the list and identify the single, most important, most enticing benefit your product or service has to offer. Then make that the subject of your classified ad. When you place classified ads they must touch the hot button with your prospect. What's in it for them? What emotion does your number one benefit stir? Use that in your headline!

#3 - Profile Your Target Audience

Do you know who mainly will be interested in your product or service? Does it appeal particularly to men or women? To teenagers, adults or senior citizens? To car owners, house owners, self-employed, pet lovers? Whatever! Claw some ideas together on who out of the whole population is likely to be interested in your product or service.

Then? Write your headline for them and place your ad in the most appropriate category where that particular segment of the population is likely to be looking.

Steps 2 and 3 above do require a little work. They also require something that doesn't come so easy. Without wishing to sound insulting, it requires that we THINK. Thinking, real thinking, isn't so easy. Perhaps that's why the majority of marketers who place classified ads are disappointed with the results and end up giving up altogether in what could be a very lucrative marketing medium.

So if you want to greatly increase the chances of success when you place classified ads online, why not do what the majority are not doing, spend some time THINKING about the main benefit you have to offer, profile your target audience, and then craft a headline that really hooks the prospect to the next step!

Zoom4ads is the best Classified Ads Postal For Multiple Categories Like, Cars & Vehicles & Dining, For Sale, Hotels & Travels, Jobs, Pets, Real Estate, Services Etc.  Post Free Classifieds in Countries Mentioned Below:





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